Português
Português
Allbound – Multichannel Outreach refers to a marketing and sales strategy that involves using multiple channels to reach and engage with potential customers. This approach recognizes that people consume information and interact with brands differently, so it’s important to have a diverse range of channels to reach them.
A methodology integrates Inbound Sales, Outbound Sales and in some cases Account Based Marketing strategies with the purpose of reaching your customers through multi channels that may include email marketing, social media, paid advertising, direct mail, SMS, Chat, Runions Presencial, Events and much more. By using a combination of channels, companies can increase their chances of getting their message out to potential customers and providing a more personalized experience.
Multichannel reach in Business Development allows sales teams to engage with potential customers, increasing the likelihood of getting your message across and building relationships. An approach involves using multiple communication channels to reach potential customers and guide them through the sales process. This means that the company is not limited to using just one channel, such as telephone or email, but uses a channel combination, such as social networks, online chat, email marketing, text messages, among others.
The goal of the multichannel cadence is to reach the customer more effectively, taking advantage of the customer’s preference for different channels and preventing them from feeling overwhelmed or ignored. For example, a potential customer may prefer to communicate via text message rather than email, or they may prefer to receive information about a product through social media rather than over the phone.customizing the approach according to customer preferences.
Currently, with the various regulations on access to sensitive data and permissions, a potential customer may be more likely to respond to an Inmail on Linkedin than a phone call or prefer to engage with your company through social media. Using a variety of channels increases the likelihood of obtaining communication consent, and sales teams can cater to each prospect’s preferences, increasing the likelihood of engagement and ultimately conversion rates.
However, it is extremely important to remember that the multichannel cadence must be well planned and executed carefully to avoid overwhelming customers with too many different messages and channels, as well as respect the laws current data protection (LGPD in Brazil and GDPR in Europe) which can be detrimental to the customer experience and company reputation.
Overall, multichannel outreach is a powerful tool for sales teams in today’s competitive market. By using a diverse range of channels, sales teams can increase engagement with prospects, build stronger relationships, and ultimately generate more sales.